1. forming an exception: RARE
2. better than average: SUPERIOR
3. deviating from the norm: SPECIAL.
We all have RARE, SUPERIOR, and SPECIAL qualities that make us exxceptionally unique. Exxceptional's goal is to promote embracing those qualities and building on them as we evolve. When you wear our clothes, I hope you remember that you are exxceptional in your own way. Choose to be exxceptional. We already believe you are.